Black Friday LIVE: The Super Bowl of commerce, updated in real time
Real-time updates on the entrepreneurs, data, and moments defining commerce’s biggest day.
Last updated: November 28th, 2025, 8:00PM ET
Somewhere in the world, a founder has just sold out of their brand’s TikTok-viral slippers. Another is hearing the Shopify app cha-ching for the first time. Business owners everywhere are frantically refreshing dashboards, watching their biggest bets pay off.
North America is just waking up but the vibe is already electric.
Shoppers are planning to spend more this year and brands have been preparing accordingly. The team at Brunt Workwear spent months perfecting their checkout flow, targeting an order every 4.5 seconds. “We expect to drive more volume during this year’s 10-day sale than we did in our entire first full year in business,” says founder & CEO Eric Girouard. Wild.
In the spirit of this ambition, we’re doing something we’ve never done: updating this post throughout the day with the biggest entrepreneur wins, surprising data, and Black Friday news as it unfolds.
Our live globe is tracking every sale worldwide and we’ll be sharing the best moments right here. Think live-broadcasting the Super Bowl, but for commerce—raw, immediate, and celebrating every victory as it unfolds.
Us too, Jon.
What to expect:
Real-time data from around the globe
Stories from independent businesses hitting major milestones
News highlights that define the year’s biggest moment in commerce
International spotlights as Black Friday moves across time zones
Trust us, you’ll want to bookmark this one.
8:00PM ET
📈 Milestones: Several merchants reached exciting milestones today—10K, 100K, and even 1M lifetime orders this holiday season! Congrats!
👀 Every small business owner right about now:
💬 Quotable: “A special thanks to all the logistics crews, 3PL and tech platform partners, and hard working supply chain teams. It’s deserved every day, and especially as we head into busier retail seasons. The coordination of human effort alongside webs of technological interfaces to make, QA, package, sort, pick and pack, ship, and track is an intense modern wonder,” says Kat Cole, CEO, AG1
💄 Maddie Green keeping the Black Friday energy alive through the weekend:
Annnnd that’s a wrap for us! But brands and founders around the world are just heating up: BFCM weekend runs for another 3 days.
Whether it’s your first Black Friday or your first million, keep smashing those goals. We admire the hustle of entrepreneurs everywhere today and every day. 💚
📈 Tune into Shopify Newsroom on Tuesday, December 2nd for our final data drop!
6:47PM ET
💡 Remember: We all start somewhere. Keep going.
🌎 We’re not sorry. You just need to see another shot of Sphere. Isn’t it magnificent?
Check out its latest iteration: Shades of Commerce. And watch sales happen in real time—all weekend long—on our Live Globe.
💬 Quotable: “Something that often gets lost with BFCM stats is that each order represents a connection between humans. Commerce has always been about one human creating something that another human appreciates and the globe is a beautiful reminder of that. Every connection is visualized as a firework making its way to another part of the world,” says Vanessa Lee, VP, product at Shopify.
💚 Merchant joy: “Happy Black Friday!”
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5:51PM ET
📈 Data drop: Peak sales on Shopify’s platform hit $5.1 million per minute (!) right around noon ET today. Last year’s peak was $4.6M/min at pretty much the exact same time.
💚 Merchant love: Full price. Full support. Full cart. We see you Salt & Co!
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💬 Quotable: This year’s live globe is “ridiculously over-the-top,” says DHH.
4:43PM ET
🤳 Social media manager life: Black Friday then Small Business Saturday then Cyber Monday then…
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💬 Quotable: “3 hours later and we hit the first $1,000,000. $5,000,000 loading,” says @Nate_Google_. 🎉🎉🎉
📅 Hate to break it to you but…
3:49PM ET
🛍️ Get shopping! More Shopify staff picks for the best products and deals across the web:
20% off sitewide at Margaux (peep those cute falts)
25% off, free shipping, and more deals at goodvibes juice co.
Sunnies for up to 60% off at Shady Rays
Handcrafted wood furniture and more for 25% off from onefortythree
Fragrance gift with purchase at Fulton & Roark
👽 You are not alone. We’re feeling the community love out there today! Hang in there founders and small businesses—we’re right here with you.
💡 Reminder for entrepreneurs: If you build it, they will come.
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2:34PM ET
🥇 Quotable: ”We did $20k in revenue on Shop App yesterday,” says Ridge CMO, Connor MacDonald.
📺 ICYMI we’ve taken over TBPN today! Watch us live:
👑 Pure founder joy: Someone’s ready to be crowned the BFCM queen!
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🦆 Easter egg: See this little guy? You can buy one here. (*ahem* Jeepers)
2:01PM ET
🥾 Merchant love: Harley tells the Brunt story
🌎 Sphere FACTS!
The Exosphere in Las Vegas is the world’s largest LED screen. It’s 516 feet wide and wraps around the entire building (it’s a sphere, after all). Most content is either pre-recorded video or built with heavy-duty game engine software.
Buuuut instead, we decided to put a website on it. With real-time data visualization. At 8K resolution. Real-time data viz had never been done at Sphere before!
Wanna get nerdy? Check out more here.
📦 Entrepreneur life: This Black Friday is action-packed
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🔥 “SO. RAD.”
1:25PM ET
📈 Data drop as of 12PM ET:
Top selling countries: US, UK, Australia, Germany, Canada
Top selling cities: Los Angeles, New York, London
Top product categories (by orders): Skin care, vitamins & supplements, t-shirts, activewear pants, makeup
Percentage of cross-border orders: 18%
DYK: POS sales made by Shopify merchants in Italy have grown by 73% since this time last year.
🎵 German brand Holy went full cringe (in a good way) on its Black Week promotion video, partnering with rapper Money Boy. (TIL: “Black Week” is a term used in Germany to promote the week of sales around BFCM)
🤝 We love our partners! Shopify president Harley Finkelstein visits the ShipMonk warehouse in Nevada!
🛍️ Even more data: Here are some of the top trending products from Shopify brands right now 🥁🥁🥁
Victoria Beckham Beauty Satin Kajal Liner
Lola Blankets Antique Ivory Blanket
Loop Earplugs Loop Switch 2
1:01PM ET
💰 Cha-ching! Wins coming fast and furious for Toni Rose:
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🗞️ Another merchant win: Joe from Oshun has some pretty spicy news! Congrats, team!
🌍 Step inside our Live Globe:
11:44AM ET
🌎 We can’t resist. Here’s another shot of the Shopify Live Globe at Sphere Las Vegas!
And some merchant love from western wear brand Tecovas after they were featured on our Live Globe at Las Vegas Sphere:
10:46AM ET
📣 Say it louder for the folks in the back: Shop small this Black Friday!
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🎁 Shopify staff picks for the coolest brands on sale this BFCM weekend:
Up to 60% off at Pip Pop Post
Can’t-miss discounts at Elevated Without Fear
Bundle deals from Dick Taylor Chocolate
Up to 25% off at Fellow for coffee and tea essentials
30% off everything at LNDR
Free shipping and bundle deals at Manmade
Up to 70% off dog beds at Barney Bed
Great deals on robot vacs at Matic (⭐Tobi’s pick!)
20% off at Clare V.
Deep discounts at Rise Gardens
Up to 40% of Starter Kits at Guests on Earth
$200 off tabletop board games consoles at Board.fun
10:07AM ET
🏃 In-person action at Lazy K Boutique in Texas!
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❄️ Frost Buddy founder Brock Mammoser has big plans this weekend. We believe in you!
👀 Behind the scenes of our 2025 live globe: Here’s what our pinball design looked like in the earliest stages. It’s come a long way!
9:39AM ET
📈 Who’s buying what? Top trending product categories by number of orders, globally:
Australia: Clothing tops, cosmetics, activewear, dresses, fitness & nutrition
France: Skin care, vitamins & supplements, arts & crafting materials, coats & jackets, makeup
Germany: Vitamins & supplements, activewear sweatshirts & hoodies, t-shirts, skin care, activewear pants
Japan: Clothing tops, cosmetics, dolls & toysets, measuring tools & sensors, computer components
Spain: Activewear sweatshirts, t-shirts, skin care, coats & jackets, vitamins & supplements
UK: Cosmetics, clothing tops, activewear, fitness & nutrition, charms & pendants
📺 LIVE NOW: Shopify and merchant guests at NASDAQ opening bell to kick off Black Friday!
⁉️ DYK: Every 26 seconds, someone makes their first sale on Shopify!
👀 We’re already spotting some great deals from some of our fave founders on Substack:
25% off sitewide at Frank Body Jessica Hatzis
20% off sitewide at Sharland England Louise Roe
Up to 60% off at Chillhouse Cyndi Ramirez
25% off memberships at The Sculpt Society Megan Roup
Up to 30% off at Freja New York Jenny
30% off at Bread Beauty Supply Maeva
Up to 40% sitewide at Megababe Katie Sturino
Deep discounts at Odd Muse Aimee Smale
8:43AM ET
🛍️ “12% of US ecommerce goes through Shopify today, and there’s a lot of excitement right now on the ground. Black Friday in particular used to belong to the big box stores. That is no longer the case. Entrepreneurs and independents are really the ones that are winning.” – Harley Finkelstein, Shopify President, on CNN this morning.
🌎 The Live Globe is back at Sphere Las Vegas!
8:19AM ET
🌏 While you were sleeping, part 2: The overnight updates are still rolling in from the other side of the world! We’ve never seen a more beautiful synchronized robe dance to kick off BFCM. And sport retailer LSKD smashed records with over $10M in sales in the first hour of their BFCM promotion 💥
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🧦 Curious what people are buying this BFCM? Alo Yoga’s Accolate Crew Neck Pullover, Cozy Earth’s Bamboo Sheet Set, and Merit Beauty’s Flush Balm are all among our trending products this morning.
8:00AM ET
🌍 While you were sleeping: Reducing prices or adding value? This Black Friday, Japanese merchant Heralbony doubled artist compensation for purchased items. ✨ And Australian retailer Aver Active had their most successful launch to date with over 4.7k orders.
🕝 Before the Black Friday weekend clock even started ticking, some brands were already busy running pre-sales and even packing orders. We see you, Poom. 👀
🥇 When it’s your first Black Friday, every win is worth celebrating. Congrats Becky Freeman!
📈 In the numbers: As of 4AM ET, the top selling countries were US, UK, Australia, Germany, and Canada. Top cities were Los Angeles, New York, and London (wow, y’all are up early) and the average cart price was $112.38 USD.
🏁 Drum roll please… this year’s “globe” is a pinball machine. And it’s live! Let the games begin!
