We’re going direct—here's what's coming
In Stock by Shopify is a weekly dive into the trends shaping commerce and stories from the frontlines of entrepreneurship.
For decades, business content played it so safe it forgot how to be interesting. Polished to perfection, sanitized for mass consumption, designed to say everything while meaning nothing. The result? Content that puts you to sleep instead of firing you up.
We’re flipping the script.
We’ve built Shopify’s reputation on being unorthodox, and that’s exactly the energy we’re bringing here. We say what we think. We build what we believe in. We don’t file down our edges to fit someone else’s comfort zone. This is what makes Shopify, Shopify.
What to expect from In Stock:
Direct access to founders turning wild ideas into the brands everyone’s talking about
Behind-the-scenes looks at building businesses from scratch
Real insights about the future of commerce from the people creating it
The trends that shape the world around us and how smart brands ride them
Data on what’s working, what’s not, and what’s coming next
Our stories come straight from the people at the center of it all—entrepreneurs launching empires from bedrooms and commerce leaders building the future. You get their best insights and hardest-won lessons, unfiltered.
This is your front-row seat to commerce as it happens. The risk-takers, the rule-breakers, the ones crazy enough to think they can change everything—they’re all here, and they’ve got stories worth hearing.
In Stock by Shopify. Commerce, unfiltered.