Off the record: When your co-founder is also your spouse, chaos ensues.
T3 hair tool founders on the fights, the flat lays, and the dryer that started it all.
In our monthly series, we text with founders about the wild, unglamorous, and sometimes unhinged moments that actually built their businesses.
Julie Chung and Kent Yu are the co-founders of T3—the luxury hair tool brand revered by celebrities, stylists, and beauty editors alike. They helped create the luxury hair tool category two decades ago, back when hair dryers lived beside the toaster instead of next to your skincare. They’re also married. Behind the family-owned brand lie tales of impromptu haircuts with strangers, stolen shipments, and an origin story that boils down to a guy looking for a wife. I texted with them to get the full story.
